One of the largest grain processing companies, Malsena, commissioned us to create a name and packaging for their new product intended for children, easy-to-prepare flour blends for pancakes.
The product is to take care of the stages of pancake production too complex for children; kids wishing to prepare food together with their parents just need to add water. Everything is so simple – just like you know the magic word.
We created a talisman for the product – a rabbit pulled out of the magic hat – and all the packaging we decorated with different illustrations, based on a playful interaction between the rabbit and the final product.
Extremely bright animated packaging and a tone unusual for Lithuanian products helped the Abracadabra pancake mixes quickly occupy the shelves of the largest food retail chain.