Vilniaus duona. TVC of Agotos bread

Task:

 

Via a TV clip, the bread producer, Vilniaus duona, strived to strengthen the image of the Agotos bread, one of the main lines of their products, as traditional Lithuanian bread that is suitable for the whole family table.

 

 

Solution:

 

Dark bread for Lithuanians is much more than just food. It is intertwined with our customs and traditions; it can turn into feelings or impressions – and it does so, while we do not even notice that. In 2018, the year of the 100th anniversary of the restoration of Lithuania’s statehood, we offered the client a TV clip idea that reminds Lithuanians in an emotional way about the special role of dark bread in our culture.

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