Akropolis: Christmas 2019

Task:

 

During the Christmas season, the communications of shopping centers and other establishments become very much alike. Everyone is suddenly talking about warmth and family spirit, cosiness, and all of those things are illustrated with a somewhat cheesy sight of a picture-perfect family decorating their Christmas tree. Akropolis Shopping and Entertainment Center asked us to come up with something a bit more innovative, with an idea that would stand out.

 

 

Solution:

 

This Christmas, we proposed to take a slightly less traditional path. Instead of showing consumers the traditional Christmas they see everywhere else, we decided to communicate more about perfectly picked presents that bring happiness and joy and in the eyes of others. Whether big or small, carefully selected gifts have a great meaning behind them. And they are so easy to find in Akropolis, the place that offers the largest selection of gifts and entertainment under one roof.

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