For a long time, sales communications at the Akropolis Shopping and Entertainment Center had no common axis. The identical sales kept repeating themselves every winter and summer, but creative solutions have been changing each season and had little in common with one another.
The client asked us to develop a unified concept and come up with a name for these sales that, in the long term, would have the potential to become synonymous with the Akropolis sales.
While on the hunt for the perfect name, we turned to the colloquial uses of the language, and as a result, the Akropolis sales became “Deals”. Consequently, we created a character named Džiugas Dylas, an expert on promotions, sales, and discounts, who knows how to get the best deals and where.