Svenheim Baldeka



To create and implement a new catalogue concept for the Norwegian furniture manufacturer, Svenheim.





Vibrant compositions created for the visual identity of the catalogue were shot in the real environment of a factory, thus revealing the process and the craft behind the final product, highlighting the contrast between the chaotic factory environment and the rigorous, structured final result – the product of the factory.


For the design of the catalogue, specific characteristics of the Svenheim furniture design – minimalism and Scandinavian style graphic silhouettes – were selected. Abstract graphic elements adapted for the design are the silhouettes of the details transposed directly from the real furniture drawings.

Žaliasis taškas – Let’s get rid of the burden of waste
Previous project Next project