Svenheim Baldeka

Task:

 

To create and implement a new catalogue concept for the Norwegian furniture manufacturer, Svenheim.

 

 

Solution:

 

Vibrant compositions created for the visual identity of the catalogue were shot in the real environment of a factory, thus revealing the process and the craft behind the final product, highlighting the contrast between the chaotic factory environment and the rigorous, structured final result – the product of the factory.

 

For the design of the catalogue, specific characteristics of the Svenheim furniture design – minimalism and Scandinavian style graphic silhouettes – were selected. Abstract graphic elements adapted for the design are the silhouettes of the details transposed directly from the real furniture drawings.

Danske Bank – Forever excited
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