Danske bank – Goku



“Danske Bank” IT department was seeking to strengthen its image as an employer that is attractive to young professionals and provides plenty of opportunities to grow.





After the “Forever Excited” campaign, which was very positively received by its target market, we decided to stay on the chosen track and looked for symbols in the youth pop culture. We sought for something that represented the concept of reaching new levels and continually upgrading, while simultaneously revealing the development of young professional into a super-professional.

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