Danske bank – Sorry, people

Task:

 

Danske Bank has decided to exit the retail banking business gradually and focus on business client’s service, and asked us to help them report this message clearly to the public.

 

 

Solution:

 

We knew that the news could trigger a burst of loud headlines, so we decided to offer a headline ourselves. Our creative work received a warm welcome by both Danske Bank itself and, as it turned out later, its business clients too.

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