Malsena: packaging for tricolour pancake flour mix

Task:

 

One of the largest grain processing companies, Malsena, on the occasion of the 100th anniversary of the restoration of Lithuanian statehood, has created a unique product – a flour mix for three-coloured pancakes, and our task was to create an exclusive packaging for it.

 

 

Solution:

 

We decided that the packaging should be standing out from the generality of products created by other companies on this occasion, mostly with small tricolour motives – colours, flag elements and ribbons.

 

The Malsena flour mix gives the pancakes the natural colours of the flag, so we developed a minimalist design for the packaging, avoiding national motives that were too much exploited everywhere, and the product had a chance to disclose its best characteristics without any interference, at the same time retaining the sense of the big event.

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