Malsena: packaging for tricolour pancake flour mix



One of the largest grain processing companies, Malsena, on the occasion of the 100th anniversary of the restoration of Lithuanian statehood, has created a unique product – a flour mix for three-coloured pancakes, and our task was to create an exclusive packaging for it.





We decided that the packaging should be standing out from the generality of products created by other companies on this occasion, mostly with small tricolour motives – colours, flag elements and ribbons.


The Malsena flour mix gives the pancakes the natural colours of the flag, so we developed a minimalist design for the packaging, avoiding national motives that were too much exploited everywhere, and the product had a chance to disclose its best characteristics without any interference, at the same time retaining the sense of the big event.

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